Lab 3

Make a Move Art Incubator Targu – Mures: InsideOut – Positioning non-institutionalised theatre practices in a critical journalistic and business context.

9th–18th December, 2019, Targu-Mures, Romania

Photo credits / Cristina Gânj, for the University of Arts in Târgu-Mureș

This Art Incubator Session is dedicated to the topics of communication, business and fundraising skills.

Many times artists find it difficult to talk about their work, which sometimes results in interviews or performance presentations filled with
platitudes. Considering this, it may be difficult for independent theatre-makers or collectives to promote their artistic work, to gain finances
and further to market the performance for the audiences.

Therefore the Art Incubator session is dedicated to presenting a multi-perspective approach to talking about the artistic product, considering ways of ‘translating’ the artistic universe into words, using some tools from the area of theatre criticism, journalism or aesthetics.

The Aim of the session is to develop the participants’ skills of communication about their artistic products, promoting their performances on the market and creating a relationship with their potential and existing audience.

At the same time product ‘storytelling’ will be considered from the point of view of many different audiences and assessed from the
business and management perspective, accompanied with tips and tricks from cultural management professionals.


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Creative Europe Programme


Creative Laboratory of Contemporary Theatre
Galway Theatre Festival
Institute of the Arts Barcelona
The University of Arts Târgu-Mureş


Acts Laboratory for performance and practice
Moveo - Physical theatre and corporeal mime center
Platform 88
Poulpe électrique
ToTum TeaTre
Workinglifebalance Ltd.

Funders / Supporters

Rijeka 2020 European Capital of Culture
Republika Hrvatska - Ministarstvo kulture
Kultura Nova
Grad Rijeka
Galway 2020
Irish Arts Council
Ajuntament de Sitges
Galway City Council
Institut français Barcelona
Primorsko-Goranska Županija
Austrijski kulturni forum
Embassy of Spain in Zagreb

Make A Move Project 2018. | Privacy Policy | All rights reserved | Implementation: Pixel

Make A Move Project 2018. | Privacy Policy | All rights reserved | Implementation: Pixel