Make a Move Art Incubator Targu – Mures: InsideOut – Positioning non-institutionalised theatre practices in a critical journalistic and business context.
9th–18th December, 2019, Targu-Mures, Romania
Photo credits / Cristina Gânj, for the University of Arts in Târgu-Mureș
This Art Incubator Session is dedicated to the topics of communication, business and fundraising skills.
Many times artists find it difficult to talk about their work, which sometimes results in interviews or performance presentations filled with
platitudes. Considering this, it may be difficult for independent theatre-makers or collectives to promote their artistic work, to gain finances
and further to market the performance for the audiences.
Therefore the Art Incubator session is dedicated to presenting a multi-perspective approach to talking about the artistic product, considering ways of ‘translating’ the artistic universe into words, using some tools from the area of theatre criticism, journalism or aesthetics.
The Aim of the session is to develop the participants’ skills of communication about their artistic products, promoting their performances on the market and creating a relationship with their potential and existing audience.
At the same time product ‘storytelling’ will be considered from the point of view of many different audiences and assessed from the
business and management perspective, accompanied with tips and tricks from cultural management professionals.